Color and psychological functioning: the effect of red on performance attainment.

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Message framing and color priming: How subtle threat cues affect persuasion (2009, background): “Research investigating the effect of red on achievement, for example , reported that participants were aware of the color in their booklet, but no one attributed their performance to their color exposure (Elliot et al., 2007).”
Exciting red and competent blue: the importance of color in marketing (2012, background): “Although these studies are restricted in the number of colors and types of emotions and associations they test, the effects of colors remain relatively consistent across studies, which provides some empirical evidence of a systematic relationship between color and emotions (Levy 1984) and psychologi”
A large sample study on the influence of the multisensory environment on the wine drinking experience (2014, background): “In many contexts, the colour red signals negative valence, danger/loss, and has been linked to avoidance behaviour in humans [43].”
Color psychology: effects of perceiving color on psychological functioning in humans. (2014, background): “…er so na l u se o nl y. PS65CH05-Elliot ARI 15 November 2013 12:29 heart rate variability, and right relative to left frontal cortical activation (Elliot et al. 2007, 2009, 2011; Gillebaart et al. 2012; Kliger & Gilad 2012; Lichtenfeld et al. 2009; Maier et al. 2008; Meier et al. 2012; Mehta &…”