Binge Watching and Advertising

By David A. Schweidel, Wendy W. Moe. 2016

164 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2fa85b82c2cda38e7555ded1a78be1b421f6ee2a

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In Sociology and Political Science

1. Emily Steiner
2. Kun Xu

Citations in the corpus

• Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research (2020, background): “Scholars note how binge-watching is disrupting norms of televisual advertising (Schweidel and Moe, 2016) as well as traditions of content production and distribution (Lotz, 2014: 8–11).”