Idea generation: customer co‐creation versus traditional market research techniques

By Lars Witell, Per Ola Kristensson, Anders Gustafsson, Martin Löfgren. 2011

342 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/408aaf0c8e822a2b04c0df1a3bba80f57a191ed7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Co-creating services—conceptual clarification, forms and outcomes (2018, background): “…resources are integrated, value gets co-created (Vargo and Lusch, 2008), which is an implication similar to the contribution of information by customers (Chang et al., 2013; Witell et al., 2011) or support received from the physical labor of other actors (Dong, 2015) in the co-creation of services.”
A bricolage perspective on service innovation (2017, background): “Such a networking capability is often directed toward the customer, which particularly aligns with the ideas of co-creation of innovation with customers (Witell et al., 2011).”
Ten years of value cocreation: An integrative review (2016, neutral): “Thus, consumers coproduce their own offering (Witell et al., 2011).”
The importance of design for firms' competitiveness: a review of the literature (2014, background): “…firms’ innovation processes, accounting for consumers’ emotional response is important for co-creating added value (Füller, 2010, Lehrer et al., 2012, Witell et al., 2011), that is, for generating meaningful appearance and symbolic value (Di Maria and Finotto, 2008, Esbjerg and Bech-Larsen, 2009),…”
The dark side of customer co-creation: exploring the consequences of failed co-created services (2015, background): “In general, customer participation in service delivery, referred to as customer cocreation (Prahalad and Ramaswamy 2004; Witell et al. 2011), yields benefits for both service providers and customers.”