Generalization of positive attitude as a function of subgroup and superordinate group identifications in intergroup contact

By Roberto González, Rupert Brown. 2003

231 citations recorded by the source corpus.

The role of category salience in mediating the effects of intergroup contact was examined. One theoretical model proposes that some psychological salience of subgroup categories is necessary to facilitate the generalization of attitude change beyond the immediate contact situation. Another argues that a re-categorization of the subgroups into a new superordinate category is more beneficial, whilst a third suggests that de-categorizing the situation entirely is optimal. An alternative view, which combines the first two models, proposes a Dual Identity strategy (simultaneous high superordinate and high subgroup categorization) as an important mediator of the relationship between contact variables and intergroup attitudes. In the study, participants (N=114) undertook a cooperative intergroup task under four conditions of category salience: `subgroup?, `superordinate?, `superordinate and subgroup?, and `no group salience?. Evaluative ratings and symbolic reward allocations both for the groups encountered (contact) and those outside the situation (generalization) provided measures of intergroup bias. Bias within the contact situation was mainly eliminated in all conditions. However, on the more generalized bias measures, only the `superordinate? and `superordinate and subgroup? (Dual Identity strategy) conditions maintained this low level; in the other two conditions intergroup bias resurfaced. A combination of the first two models is proposed.

Subfields: Gender Studies, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3f98d8e62347da73645d06d597c279167bc21ab4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

  1. John F. Dovidio
  2. S. Gaertner
  3. P. G. Klandermans
  4. A. Mummendey
  5. S. Waldzus
  6. R. Crisp
  7. Sarah R. Beck
  8. A. Rutland

In Social Psychology

  1. John F. Dovidio
  2. Lindsey Cameron
  3. R. Crisp
  4. Rupert Brown
  5. Miles Hewstone
  6. A. Rutland
  7. Blake E. Ashforth
  8. S. Gaertner

In Sociology and Political Science

  1. John F. Dovidio
  2. Lindsey Cameron
  3. R. Crisp
  4. Rupert Brown
  5. Miles Hewstone
  6. A. Rutland
  7. S. Gaertner
  8. Blake E. Ashforth

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