Brahim Zarouali
Communication Research · 2017–2020
A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Whom Brahim Zarouali trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Brahim Zarouali's perspective
Ordered by how strongly the researchers Brahim Zarouali trusts endorse each paper. Same corpus, a different order for every researcher.
- Statistical mediation analysis with a multicategorical independent variable. (British Journal of Mathematical & Statistical Psychology)
- Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
- Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
- Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
- Human Associative Memory
- Toward a unified theory of consumer acceptance technology
- Can A Retail Web Site be Social?
- Engineering the public: Big data, surveillance and computational politics
Their papers
- Chatbot advertising effectiveness: When does the message get through? (2019) — 226 citations
- Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media (2020) — 163 citations
- Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda (2017) — 208 citations