Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior

By L. Wu, Christopher T. Lee. 2016

153 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3c9e534d60f58dddb18da7114d686dd8440613a1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. L. Chaplin
2. D. Thompson
3. Deborah Roedder John
4. Vladas Griskevicius
5. Meng Zhu
6. Ronald Paul Hill
7. Rebecca W. Hamilton
8. Bianca Thoilliez

In Marketing

1. L. Chaplin
2. Deborah Roedder John
3. D. Thompson
4. Rebecca W. Hamilton
5. Vladas Griskevicius
6. Meng Zhu
7. Marsha L. Richins
8. J. K. Park

In Sociology and Political Science

1. L. Chaplin
2. Paul K. Piff
3. D. Thompson
4. C. Roux
5. Deborah Roedder John
6. Vladas Griskevicius
7. Meng Zhu
8. Rebecca W. Hamilton

Citations in the corpus

• The effects of scarcity on consumer decision journeys (2018, background): “, scarcity due to supply), but when a product is being purchased for someone else, popularity is valued more (i.e., scarcity due to demand; Wu and Lee 2016).”