A Comparison of Web and Mail Survey Response Rates

By M. Kaplowitz, Timothy D. Hadlock, R. Levine. 2004

1,881 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3a46055f52833458ff276c3b0562f8a547d7fde8

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In Sociology and Political Science

Citations in the corpus

Sapienz: multi-objective automated testing for Android applications (2016, background): “For such a ‘cold call’ outreach activity, 58 from 175 emails is relatively high [35,47].”
Increasing Web Survey Response Rates in Innovation Research: An Experimental Study of Static and Dynamic Contact Design Features (2013, neutral): “Survey participation is a particularly acute issue for web surveys, which tend to suffer from lower response rates than other survey modes, especially as low survey costs lead to “oversurveying” (cf. Couper, 2000; Fricker et al., 2005; Kaplowitz et al., 2004; Rogelberg & Stanton, 2007).”
Students’ characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning (2013, background): “Based on Kaplowitz, Hadlock, and Levine (2004), the response rate for web-based survey was more than 20% for college students.”
Pixels vs. Paper: Comparing Online and Traditional Survey Methods in Sport Psychology (2006, result): “Indeed, research outside sport psychology has suggested that response rates may vary greatly between different populations, with studies showing higher (e.g., Wygant & Lindorf, 1999), lower (e.g., Birnbaum, 2004), or similar (e.g., Kaplowitz, Hadlock, & Levine, 2004 ) response rates for online surv”
Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates (2008, neutral): “Another reason found in the literature is the limited possibilities to employ methods and procedures to increase response rates in web-based surveys, and the lack of new techniques taking advantage of the web mode (Kwak & Radler 1999; Bosnjak & Tuten 2003; Kaplowitz et al .”
Destination Image: A Meta-Analysis of 2000–2007 Research (2010, methodology): “Recent research on e-surveying advocates using mixed-mode surveys that offer alternative response formats including e-mail-based, web-based, and the traditional pencil-and-paper methodology (Ilieva, Baron, & Healey, 2002; Kaplowitz, Hadlock, & Levine, 2004 ).”
Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates? An Experimental Examination (2012, background): “Most of the mode choice literature does not explicitly measure mode preference, but instead derives mode preferences from demographic characteristics (Diment and Garrett-Jones 2007; Kaplowitz, Hadlock, and Levine 2004; Shih and Fan 2002).”
Response Rates and Responsiveness for Surveys, Standards, and the Journal (2008, background): “Response rates to web and mailed survey instruments were both increased if preceded by a mailed contact to potential respondents.(9) Multiple contacts, appearance, incentives, personalization, and sponsorship have significant impacts on survey response rates.”
Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories (2009, background): “This response rate exceeded the typical response rate for web surveys (eg, Couper, Toupangeau, & Kenyon, 2004 ; Kaplowitz, Hadlock, & Levine, 2004 ).”
To tax, or not to tax: preferences for climate policy attributes (2012, background): “Kaplowitz et al. (2004) compared their response rates and found, inter alia, that if a web survey was preceded by a surface mail notification, mail- and web-based surveys had comparable response rates in populations where each member had web access.”
Voluntary Retirement and Organizational Turnover Intentions: The Differential Associations with Work and Non-Work Commitment Constructs (2008, background): “conducting research over the Internet, which normally produces lower response rates ( Kaplowitz et al. 2004 ), rather than being attributable to specific cohort effects.”
Examining the overlap in internet harassment and school bullying: implications for school intervention. (2007, background): “The survey response rate, 26%, is within the expected range of well-conducted online surveys [26, 27 ].”
Gaining Agility through IT Personnel Capabilities: The Mediating Role of IT Infrastructure Capabilities (2007, background): “Empirical evidence shows that Web surveys typically generate lower response rates (Ballard and Prine, 2002; Crawford et al., 2001; Kaplowitz et al., 2004), with significantly lower response rates in business sectors relative to academic sectors and the general Web (Ilieva et al.”