Predicting Audience Exposure to Television in Today's Media Environment: An Empirical Integration of Active-Audience and Structural Theories

By Roger Cooper, Tang Tang. 2009

154 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/d7b8fb50165cb1d7820ba9128546a76640e2e16d