THE IMPACT OF TRUST ON COOPERATIVE MEMBERSHIP RETENTION, PERFORMANCE, AND SATISFACTION: AN EXPLORATORY STUDY

By M. Hansen, J. Morrow, J. C. Batista. 2002

283 citations recorded by the source corpus.

This research explores the effect of trust in the relationships among members and between members and the management teams of two agricultural marketing cooperatives (co-ops). Specifically, this research focuses on the impact of trust on co-op members' performance, satisfaction, and their commitment to remaining a part of the co-ops. We examine trust along two dimensions: cognitive and affective. We argue that cognitive-based trust will be more salient in some contexts while affective-based trust will be more salient in other settings. Findings suggest that in both co-ops, trust among members and trust between members and co-op management are important predictors of group cohesion, which is a measure of the strength of members' desires to remain in a group (co-op) and their commitment to it. As hypothesized, there are differences in the effects of cognitive and affective trust, depending upon differences in the contexts represented by the two co-ops.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3a1926cda871c78e3f01557bbec82dbbc62f5ca6

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In Information Systems and Management

Assâad El akremi

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The Relationship Between Members' Trust and Participation in the Governance of Cooperatives: The Role of Organizational Commitment (2012, background): “However, very few studies in management and organizational behavior have investigated the behaviors of farmers and the antecedents of these behaviors in the specific context of cooperatives (Hansen et al. 2002; Morrow et al. 2004).”
Social capital, member participation, and cooperative performance: Evidence from China’s Zhejiang (2015, background): “However, Hansen et al. (2002) argue that the effects of the different manifestations of trust on performance of cooperatives depend on organizational contexts.”
Exploring double side-selling in cooperatives, case study of four coffee cooperatives in Rwanda (2013, background): “The importance of farmers’ attitudes towards the cooperative management and other members is shown by Hansen et al. (2002).”
Cooperative membership and farmers’ choice of marketing channels – Evidence from apple farmers in Shaanxi and Shandong Provinces, China (2018, background): “The immaterial benefits of membership mainly refer to the social interaction with other members, developing both personal social networks and business relationships (Hansen et al., 2002).”
The differential effect of team members' trust on team performance: The mediation role of team cohesion (2010, background): “The consistent arguments and findings in existing literature support the conclusion that cohesion may serve as a preliminary stage to actual behaviour (Hansen et al., 2002).”
Are Traditional Cooperatives an Endangered species? About Shrinking Satisfaction, Involvement and Trust (2009, unknown): “The shrinking member control in the large cooperatives is, according to Harte (1997), a natural effect of better functioning markets.”