An Empirical Assessment of Spectator-Based Brand Equity

By S. Ross, Keith C. Russell, H. Bang. 2008

129 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/66903f29ea5b821473725549daad28f9a5d4d3c4

Citations in the corpus

• Sport Brands: Brand Relationships and Consumer Behavior (2020, unknown): “Similarly, it is reasonable to expect that the brand of a manager, coach, or owner influences the brand of their team or league, because nonplayer personnel has been suggested to be an association fans have toward their teams (Ross, Russell, & Bang, 2008).”