Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters

By G. Albaum, D. Tse. 2001

167 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/35ceda37d43e87a67e5f0bcf68e36b7da2cb2670

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Citations in the corpus

Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study (2003, result): “This is consistent with the exporting literature, which indicates that the primary determinant of export venture performance is the venture’s success in adapting to the particular requirements of its target export market (e.g., Albaum & Tse, 2001; Cavusgil & Zou, 1994).”
Cultural Distance and Psychic Distance: Two Peas in a Pod? (2006, background): “…they must adjust to a foreign national culture and be prepared for challenges, such as differences in language, lifestyles, cultural standards, consumer preferences, and purchasing power (Albaum and Tse 2001; Lu and Beamish 2001; Peñaloza and Gilly 1999; Pornpitakpan 1999; Sousa and Bradley 2005).”
Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance (2010, background): “For this reason, Albaum and Tse (2001) point out that adaptation is inevitable after a firm successfully enters its foreign markets.”
Global markets: does psychic distance matter? (2005, background): “When firms decide to enter foreign markets they have to adjust and be prepared for challenges such as differences in language, life styles, cultural standards, consumer preferences and purchasing power (Albaum and Tse, 2001; Lu and Beamish, 2001; Peñaloza and Gilly, 1999; Pornpitakpan, 1999).”
Leveraging marketing capabilities into competitive advantage and export performance (2015, background): “…not many empirical studies have examined the relationship between the two, some prior evidence can be found to support the positive relationship between competitive advantage and export performance (e.g., Albaum and Tse 2001; Leonidou, Palihawadana, and Theodosiou 2011; Navarro et al. 2010).”