The Inside Track: On the Important (But Neglected) Role of Customers in the Resource - Based View of Strategy and Firm Growth
By I. Zander, Udo Zander. 2005
138 citations recorded by the source corpus.
Subfields: Management of Technology and Innovation, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/314ce42378ba5d69583b10f192ffc594b40f698a
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management of Technology and Innovation
- Richard L. Priem
- Albena Pergelova
- G. Cepeda-Carrión
- Fernando Angulo-Ruiz
- Sali Li
- J. Carr
- Joost Rietveld
In Strategy and Management
- J. Carr
- Sali Li
- Richard L. Priem
- Albena Pergelova
- Silvia Martelo Landroguez
- G. Cepeda-Carrión
- Fernando Angulo-Ruiz
- Carmen Barroso Castro
Citations in the corpus
- Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2012, background): “…& Snow, 2010b; Gans et al., 2010; Gruber, MacMillian, & Thompson, 2008, 2010, in press; Priem, 2007; Schmidt & Keil, 2010b; Ye et al., in press; Zander & Zander, 2005), the influences of consumer demand on technological innovation and competitive advantage (Adner, 2002; Adner & Levinthal,…”
- Extending private-collective innovation: a case study (2009, unknown): “Rather than following existing market demand, Nokia targeted technology pioneers to find out who would use the Internet Tablet and how it would be used in real-life applications (similar to what Zander and Zander, 2005, called “exploiting the inside track’).”
- The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome (2014, background): “Researchers have questioned the one-sided thinking about resources and capabilities, claiming that the locus of corporate competences, and thus knowledge and capabilities, has moved beyond the corporate boundaries (e.g. Prahalad and Ramaswamy 2000; Zander and Zander 2005).”
- Creating dynamic capabilities to increase customer value (2011, background): “Zander and Zander (2005) claim that, for strategy and growth purposes, firms are not necessarily locked into internally controlled resources and capabilities, but may draw on customers as sources of new ideas and problem-solving capabilities, and flexibility in assimilating new resources and…”