An empirical investigation of the relationship between product involvement and brand commitment

By P. Warrington, Soyeon Shim. 2000

351 citations recorded by the source corpus.

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An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics (2010, background): “Since they do not shop much in the online store, they have little incentive to search because they do not benefit much from intensive search.”
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2016, background): “Mobile involvement (Olsen 2007, Warrington and Shim 2000) In the subway, I am involved with my cell phone.”
A higher-order model of consumer brand engagement and its impact on loyalty intentions (2015, background): “For instance, perceived value and customer satisfaction are considered as closely related (Yang and Patterson, 2004).”
The role of perceived product quality and overall satisfaction on purchase intentions (2006, background): “Warrington and Shim (2000) have proposed a four-quadrant classification model of product involvement and brand commitment to be used for consumer segmentation.”
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013, background): “Third, given that past research has suggested that female consumers are more likely to be brand-conscious than males (Warrington & Shim, 2000), additional research could be conducted with regard to the impact of demographic factors such as gender and income on responses to social media advertising.”