The role of perceived product quality and overall satisfaction on purchase intentions
By Rodoula H. Tsiotsou. 2006
580 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/8c966a7a35996b38eaeb81b0c3ed8975f02d9898
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Mehkar Sherwani
- Cing-Fen Tsai
- Joon-Ho Kang
- Georgina Donkor
- Nana Owusu-Frimpong
- Kofi Osei-Frimpong
- Dae Hee Kwak
- Ya-hui Wang
In Organizational Behavior and Human Resource Management
- Mehkar Sherwani
- Cing-Fen Tsai
- Joon-Ho Kang
- Kofi Osei-Frimpong
- Dae Hee Kwak
- Ya-hui Wang
- Xiaoling Guo
- Adnan Ali
In Sociology and Political Science
- Mehkar Sherwani
- Cing-Fen Tsai
- Joon-Ho Kang
- Georgina Donkor
- Nana Owusu-Frimpong
- Kofi Osei-Frimpong
- Dae Hee Kwak
- Ya-hui Wang
Citations in the corpus
- The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds (2014, background): “Tsiotsou (2006) investigated the effects of perceived quality on purchase intentions and showed that perceived quality has a direct effect and an indirect effect (through overall satisfaction) on purchase intentions.”
- Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “, 1991; Rajendran and Hariharan, 1996) and satisfaction (Tsiotsou, 2006).”
- Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018, background): “The positive effect of brand perceived quality on Halal brand image Brand perceived quality represents consumers’ overall judgment on the superiority of a product (Tsiotsou, 2006; Zeithaml, 1988).”
- The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, background): “Tsiotsou (2006) indicates that perceived quality has attracted the interest of many marketing practitioners and researchers because of its belief to have a beneficial effect on marketing performance.”