How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

By Felicia M. Miller, Chris T. Allen. 2012

170 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/2ee43ebaa9b6aff8c2e46526efdcb97aa7ce34a4

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In Literature and Literary Theory

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Citations in the corpus

Celebrity influences on consumer decision making: new insights and research directions (2019, background): “Miller and Allen (2012) found that the mere co-occurrence of a celebrity with a brand is enough to shape consumers’ opinions about a well-known brand.”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “From a persuasion perspective, the profile and attributes of a celebrity endorser draw attention to the message and transfer image values to the message (Escalas & Bettman, 2017; Miller & Allen, 2012; Rudolph, 1947).”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “In terms of knowledge, celebrity endorsements are assumed to influence the meaning of the endorsed object (*Miller and Allen 2012) as well as perceptions about its price, its taste level, the risk of buying it, or the perceived information value of the endorsement (*Biswas et al. 2006; *Dean and…”
Celebrity endorsements: a literature review and research agenda (2016, background): “…liking on brand evaluations (Bergkvist, Hjalmarson, and M€agi, in press; Kahle and Homer 1985; Misra and Beatty 1990; Silvera and Austad 2004), some studies no effect (Fleck, Korchia, and Le Roy 2012; Miller and Allen 2012), and one study even found a negative effect (Rossiter and Smidts 2012).”
Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness (2021, methodology): “Although separate studies have documented the meaning transfer effect among well-known brands (e.g. Miller and Allen 2012) and fictitious brands (e.g. Campbell and Warren 2012), respectively, research has not systematically compared the strength of the meaning transfer effect that may differ…”
Celebrity endorsement and brand passion among air travelers: Theory and evidence (2020, background): “Our study also confirms the findings of Mohd Suki (2014) research found celebrity expertise as an important source to capture Muslim consumers purchase intention.”