Cheng Hong
International Journal of Advertising · with Tao · 2021
A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Whom Cheng Hong trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Cheng Hong's perspective
Ordered by how strongly the researchers Cheng Hong trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- The Situational Impact of Brand Image Beliefs
- How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
- Consumer Inference: A Review of Processes, Bases, and Judgment Contexts
- Celebrity performance and endorsement value: the case of Tiger Woods
- Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
- The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
- Celebrity endorsements: a literature review and research agenda (Leveraged Marketing Communications)
- Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
- Multivariate Data Analysis (Technometrics)