Face as a mediator of the relationship between material value and brand consciousness

By Jiangqun Liao, Lei Wang. 2009

264 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/2cd532b36188c1558e2723556772e8f950fb7792

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Anshul Verma
2. Jinsoo Hwang
3. Sunghyup Sean Hyun
4. Justin Paul
5. A. Badgaiyan

In Marketing

1. Jinsoo Hwang
2. Slađana Starčević
3. Ajay Kumar
4. Sunghyup Sean Hyun
5. Iain Macrury
6. Paul L. Sauer
7. Mark Yi-Cheon Yim
8. Anshul Verma

In Social Psychology

1. Anshul Verma
2. Jerome D. Williams
3. Jinsoo Hwang
4. Sunghyup Sean Hyun
5. Justin Paul
6. A. Badgaiyan

Citations in the corpus

• The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, background): “Many people dine out at luxury restaurants because it indicates a high level of social status, thus enhancing their quality of life (Liao & Wang, 2009).”
• Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, methodology): “According to Liao and Wang [80], the last column of every model (e.”
• Do brands make consumers happy?- A masstige theory perspective (2021, background): “Here are some examples: self-congruity is an important dimension of relationship which consumers share with brands (Albert et al., 2008); consumption of brand is an inevitable mirror of social self (Liao and Wang, 2009), etc.”
• Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “Face is linked to BCO and functions as a significant motivator for Asian consumers, motivating them to purchase brand name products, though they may lack sufficient knowledge of them (Liao and Wang, 2009; Monkhouse et al., 2012).”
• Intrinsic factors affecting impulsive buying behaviour—Evidence from India (2014, background): “Interestingly, for such consumers, wealth was an indicator of social status, achievement, and reputation (Liao and Wang, 2009) and they did not hesitate to even purchase expensive products of famous brands (Bae, 2013; Prendergast and Wong, 2003).”
• Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale (2016, background): “With an estimated $4 billion being spent annually in an impulsive manner (Liao & Wang, 2009), and about 62% market sales in supermarkets, and around 80% sales in luxury goods being attributed to impulsive purchase (Ruvio & Belk, 2013), the phenomenon is very important to the retail world.”
• Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2015, result): “(2011) reported similar results from their study while stating that positive circumstances created by store environment were a main factor in impulsive buying (Liao and Wang, 2009; Schiffman and Kanuk, 2010).”