Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors

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‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020, methodology): “Various studies have measured the urge to buy impulsively (Chung et al., 2017; Xiang et al., 2016), however this poses a challenge when researching impulse purchases as impulsive urges do not always result in actual purchases (Badgaiyan & Verma, 2015).”
Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion (2020, background): “Others showed that the emotional condition (either positive or negative) could impact consumers’ urge-to-buy (Badgaiyan & Verma, 2015; Beatty & Ferrell, 1998), browsing behavior (Huang, 2005; Park et al., 2012), and impulse buying behavior as a result of emotional conditions (Rook & Gardner, 1993;…”