The impact of new product launch strategies on competitive reaction in industrial markets
By M. Debruyne, Abbie Griffin, S. Hart, Erik Jan Hultink, Rudy Monaert, H. Robben. 2002
190 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Management Science and Operations Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/2bfb5e25062ea9cbeb9fb004c37a8cd2913b22a1
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In Economics and Econometrics
In Management Science and Operations Research
In Strategy and Management
Citations in the corpus
- Developing leaders for creative efforts: A domain-based approach to leadership development (2007, background): “Thus the leaders of creative efforts must be able to create a perception of fit often shaping perceptions of fit through the political tactics, acquisition of topmanagement support, analysis of competitor efforts, linkage to other initiatives, and competency building (Debruyne et al., 2002; Jelinek ”