Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

By J. Noriega, Edward A. Blair. 2008

140 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/fa8076e5a02d4a8b9449be5f71677e3b91d3d657

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. My Bui
2. Ko de Ruyter
3. Martin Wetzels

In Social Psychology

1. Ko de Ruyter
2. Martin Wetzels
3. Elyria Kemp
4. Mike Friedman
5. Aarti Sood

In Human-Computer Interaction

1. Ko de Ruyter
2. Martin Wetzels

Citations in the corpus

• More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2013, background): “Noriega and Blair (2008) also show that the choice of language determines the effectiveness of advertis- ing messages among bilingual consumers.”
• The role of advertising in consumer emotion management (2012, background): “The literature on language and cognition maintains that language can serve as an attribute and medium of experience (Lambert et al. 1968; Noriega & Blair 2008; Chang & Lee 2010) as well as influence thought and affective reactions from consumers (Luna & Peracchio 2002, 2005).”