Consumer Researchers: Take a Hike!

By G. Zaltman. 2000

134 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Urban Studies

View Paper: https://www.semanticscholar.org/paper/2665942c4a6e862c3f802916299ccd2c04f41f67

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Citations in the corpus

Applications of functional magnetic resonance imaging for market research (2007, methodology): “…10 No. 2, 2007 pp. 135-152 q Emerald Group Publishing Limited 1352-2752 DOI 10.1108/13522750710740817 Towards a neuroscientific foundation for consumer research Theories and models used in consumer research have changed dramatically over the last few years (Bagozzi et al., 1999; Zaltman, 2000).”
Application of frontal EEG asymmetry to advertising research (2010, unknown): “(Berridge & Winkielman, 2003; Braidot, 2005; Kenning, Plassmann, & Ahlert, 2007; Ohme, 2007; Zajonc & McIntosh, 1992; Zaltman, 2000, 2003).”
A current overview of consumer neuroscience (2008, background): “…of all aspects that determine decision-making can help consumer researchers and social scientists to more fully understand human behavior (Zaltman, 2000). nal of Consumer Behaviour, July–October 2008 DOI: 10.1002/cb With better comprehension and steadily improving methods, it may be…”
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition (2004, background): “In addition, a substantial portion of consumption is shaped by cognitive processes that are outside conscious awareness (e.g., Bargh, 2002; Zaltman, 2000) and have influences that consumers do not realize (Greenwald & Banaji, 1995).”
Branding the brain: A critical review and outlook (2012, background): “Implicit brand memory As shown by several recent reports during the past few decades, the search for unconscious processes and implicit measures of branding is an active field of inquiry in consumer psychology (Baker, 2003; Bargh, 2002; Brasel and Gips, 2011; Chartrand et al., 2008; Claudi, Dimofte ”
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017, unknown): “However, these unconscious processes may have a considerable impact on consumer behavior (Zaltman 2000).”