The Formation of Market-Level Expectations and Its Covariates

By E. Anderson, L. Salisbury. 2003

135 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2637109b4e1ea78aea787fcf4d06b25058d48917

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Philippe Kitchen
2. Ashwin Malshe
3. Manoj K. Agarwal
4. Allan J. Kimmel
5. Peter N. Golder
6. D. Mitra

In Tourism, Leisure and Hospitality Management

1. Ashwin Malshe
2. Manoj K. Agarwal

Citations in the corpus

• From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, background): “Anderson and Salisbury (2003) find that lower advertising expenditures decrease customer expectations, as measured in the ACSI.”
• WOM and social media: Presaging future directions for research and practice (2014, background): “…(Chevalier and Mayzlin 2006; East, Hammond, and Wright 2007; Liu 2006; Mangold, Miller, and Brockway 1999), and can shape consumer expectations (Anderson and Salisbury 2003; Zeithaml and Bitner 1996), pre-usage attitudes (Herr, Kardes, and Kim 1991), and post-usage perceptions of a product or…”
• How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries (2006, background): “Anderson and Salisbury (2003) find a significant dynamic effect of current-period perceived quality on next-period expectations.”
• Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006, unknown): “…data are coded into weekly measures, it is possible to examine how WOM evolves over time.1 Extant studies have found that the volume of WOM correlates significantly with consumer behavior and market outcome (Anderson and Salisbury 2003; Bowman and Narayandas 2001; Van den Bulte and Lilien 2001).”