WOM and social media: Presaging future directions for research and practice

By Allan J. Kimmel, Philippe Kitchen. 2014

127 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/68aca2fb47ddcf30ff43b5433e60498761737371

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ewa Maslowska
2. Edward C. Malthouse
3. S. F. Bernritter

In Sociology and Political Science

1. Ewa Maslowska
2. Edward C. Malthouse
3. S. F. Bernritter

Citations in the corpus

• Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “These inconsistencies and gaps in the literature emphasize that there is still much to be known about the workings and limits of consumers’ online reviews (Kimmel and Kitchen 2014).”