Values motivation and concern for appearances: the effect of personality traits on responses to corporate social responsibility

By D. Basil, Deanne Weber. 2006

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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “Often, people do not wish to be perceived negatively by others (Archer et al. 1981); hence, the company’s identification is accepted as a way for consumers to enhance their own egos (Basil and Weber 2006; Ramasamy et al. 2010).”
Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017, methodology): “Applying the concept of human values to theCSR context, prior studies found that consumer awareness and evaluations of CSR actions are mainly determined by their own values (Basil & Weber, 2006; Golob, Lah, & Jančič, 2008; Wang & Juslin, 2012).”
The social, economic and environmental dimensions of corporate social responsibility: The role played by consumers and potential entrepreneurs (2015, background): “In this way, Basil and Weber (2006) argued that consumers’ pro-social behaviour is motivated by altruism and egotism as well as by a combination of the two values.”