Conducting international marketing research in the twenty‐first century

By C. Craig, S. Douglas. 2001

184 citations recorded by the source corpus.

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The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge (2010, background): “Craig and Douglas (2001) advocate that “international marketing research efforts need to be more closely aligned with market growth opportunities outside the industrialized nations” (p.”
Determinants of Relationship Quality in Importer-Exporter Relationships (2008, unknown): “This shortcoming is reported in many cross-border empirical studies and can be regarded as an obstacle to the advancement of international marketing theory and practice (Craig and Douglas, 2001).”
Nation branding and integrated marketing communications: an ASEAN perspective (2010, methodology): “A qualitative approach was adopted as the most appropriate method to explore the diversity of perspectives and settings found in different types of organisations and in different countries (Craig and Douglas, 2001; Gurau and Ranchhod, 2005; Halinen and Tornroos, 2005; Freeman and Cavusgil, 2007).”