Yiwen Zheng
Marketing · 2014
A researcher in the Science corpus: 1 paper; trusts 17 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it
- Management, Monitoring, Policy and Law — 6 citations into it
Whom Yiwen Zheng trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Ricky Y. K. Chan
- Mohamed M. Mostafa
- Kaman Lee
- Ming-Chi Lee
- Peter A. Rogerson
- James Agarwal
- Neil A. Morgan
- J. Cadogan
- Naresh K. Malhotra
- Heesup Han
Who trusts Yiwen Zheng overall
Papers from Yiwen Zheng's perspective
Ordered by how strongly the researchers Yiwen Zheng trusts endorse each paper. Same corpus, a different order for every researcher.
- Market orientation, marketing capabilities, and firm performance
- Determinants of Chinese consumers' green purchase behavior
- Statistical methods for geography
- Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
- Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
- On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
- On assuring valid measures for theoretical models using survey data
- A hierarchical analysis of the green consciousness of the Egyptian consumer
- An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.
- An integrated model of attitude and affect: Theoretical foundation and an empirical investigation