The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge

By Kaman Lee. 2010

301 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/f90608448dd15f9c38deb36344f9d6b3d5216d0c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. T. Phan
2. Shuai Zhang
3. Leibao Zhang
4. T. Pham
5. Yanli Fan
6. Wenyu Zhang
7. Yiwen Zheng
8. The Ninh Nguyen

In Marketing

1. T. Phan
2. Shuai Zhang
3. Leibao Zhang
4. T. Pham
5. Yanli Fan
6. Wenyu Zhang
7. Yiwen Zheng
8. The Ninh Nguyen

Citations in the corpus

• Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products (2019, background): “A consensus has not been formed about how subjective norm affects purchase intention for green products [12,27,66].”
• Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy (2019, background): “Several studies emphasise the importance of young consumers in green purchase (Lee, 2011; do Paço, Alves, Shiel, & Filho, 2013).”
• Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers (2014, methodology): “The measures for subjective norm were adopted from Lee (2010) (Cronbach’s alpha: 0.88).”