Kai-Uwe Seidenfuss
Strategy and Management · 2010
A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Strategy and Management — 7 citations into it
Whom Kai-Uwe Seidenfuss trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Kai-Uwe Seidenfuss's perspective
Ordered by how strongly the researchers Kai-Uwe Seidenfuss trusts endorse each paper. Same corpus, a different order for every researcher.
- Knowledge-sharing and social interaction within MNEs
- Conducting international marketing research in the twenty‐first century
- The Rise of the Brand State: The Postmodern Politics of Image and Reputation
- Toward a Typology of Commitment States among Managers of Born-Global Firms: A Study of Accelerated Internationalization
- Promoting destinations: An exploratory study of publicity programmes used by national tourism organisations
- Advancing the country image construct
- The country brand as a new challenge for Poland
- The regional dimension of MNEs' foreign subsidiary localization
- The Strength of Weak Ties
- 'Born-again global' firms: An extension to the 'born global' phenomenon
Their papers
- Nation branding and integrated marketing communications: an ASEAN perspective (2010) — 114 citations