The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages

By Daniel J. O'Keefe, Jakob D. Jensen. 2006

286 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/19ea7642464d1ecc0304ae19f28beecdc61b2ea7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jakob D. Jensen
2. Daniel J. O'Keefe
3. Sahara Byrne
4. P. Sol Hart
5. Derek D. Rucker
6. David Gal

In Marketing

1. Daniel J. O'Keefe
2. Jakob D. Jensen
3. P. Sol Hart

In Sociology and Political Science

1. Jakob D. Jensen
2. Daniel J. O'Keefe
3. Sahara Byrne
4. P. Sol Hart
5. Derek D. Rucker
6. David Gal

Citations in the corpus

• The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework (2009, background): “…communication researchers have also examined whether we should highlight the gains or losses associated with a certain issue (for the theoretical foundation of gain and loss frames, see Kahneman & Tversky, 1979; Tversky & Kahneman, 1981, as well as related review by O’Keefe & Jensen, 2006).”
• Social Distance, Framing, and Judgment: A Construal Level Perspective (2007, unknown): “…Communication Association 491 persuasive communication (e.g., Block & Keller, 1995; Davis, 1995; Maheswaran & Meyers-Levy, 1990; Meyerowitz & Chaiken, 1987; Mitchell, 2001; Rothman, Bartels, Wlaschin, & Salovey, 2006; Umphrey, 2003; for reviews, see O’Keefe & Jensen, 2006, in press-a, in press-b).”
• Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review (2008, background): “…research has addressed the question of the relative persuasiveness of gain-framed and loss-framed persuasive appeals (for some reviews, see O’Keefe & Jensen, 2006; Salovey, Schneider, & Apanovitch, 2002), but it is an open question whether gain- and loss-framed appeals systematically…”
• The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review (2007, background): “Overall effect O’Keefe and Jensen’s (2006) review concluded that gain- and loss-framed appeals do not significantly differ in persuasiveness concerning disease detection behaviors.”