The Boomerang Effect A Synthesis of Findings and a Preliminary Theoretical Framework

By Sahara Byrne, P. Sol Hart. 2009

319 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/d604c19ba11cf215f8692067e24f2971cd13bd65

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Erik C. Nisbet
2. R. Kelly Garrett
3. P. Sol Hart
4. Reinhard Pekrun

In Management Science and Operations Research

1. Erik C. Nisbet
2. R. Kelly Garrett
3. P. Sol Hart
4. Reinhard Pekrun
5. Gale M. Sinatra

In Marketing

1. Erik C. Nisbet
2. R. Kelly Garrett
3. P. Sol Hart
4. J. Reser
5. Gale M. Sinatra

Citations in the corpus

• Boomerang Effects in Science Communication (2012, background): “integrated theoretical framework proposed by Byrne and Hart (2009) states that when an individual receives a message, he or she will engage in competitive processing of different components of the message with certain aspects of the message becoming more salient than others. Within this framework, m”
• Message fatigue: Conceptual definition, operationalization, and correlates (2017, background): “For example, Cacioppo and Petty’s (1979) two-stage attitude modification model posits that overexposure to repetitive messages leads to tedium reactions, which, they argue, is responsible for the loss of message effectiveness.”
• Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change? (2016, background): “In particular, there is growing concern that mismatches between messages and target audiences may lead to boomerang effects in which messages elicit responses that are opposite to those intended (Byrne & Hart, 2009).”
• Undermining the Corrective Effects of Media‐Based Political Fact Checking? The Role of Contextual Cues and Naïve Theory (2013, background): “A message designed to change attitudes, beliefs, or behaviors has the potential for a boomerang effect, whereby it induces a shift away from the intended outcome (Byrne & Hart, 2009).”
• The Impact of Climate Change–Related Imagery and Text on Public Opinion and Behavior Change (2016, background): “Impact imagery, however, was also found to have the potential to generate a boomerang effect (Byrne & Hart, 2009; Hart & Nisbet, 2012) and lower perceptions of efficacy to address climate change (O’Neill & Nicholson-Cole, 2009).”
• Identity and Epistemic Emotions During Knowledge Revision: A Potential Account for the Backfire Effect (2016, background): “The common explanation for how the backfire effect occurs is that some individuals are more skeptical of the retraction (Garrett & Weeks, 2013; 1Alternatively referred to as the boomerang effect (e.g., Byrne & Hart, 2009).”