The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review

By Daniel J. O'Keefe, Jakob D. Jensen. Journal of health communication, 2007

621 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/701a638104c0b1196c235ebfabb103d98c81c989

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Daniel Västfjäll
2. Derek D. Rucker
3. Arvid Erlandsson
4. Artur Nilsson
5. David Gal

In Literature and Literary Theory

1. Daniel Västfjäll
2. Derek D. Rucker
3. Arvid Erlandsson
4. Artur Nilsson
5. David Gal

In Sociology and Political Science

1. Daniel Västfjäll
2. Derek D. Rucker
3. Arvid Erlandsson
4. Artur Nilsson
5. David Gal
6. Adam D. Galinsky
7. Zakary L. Tormala
8. Gerd Gigerenzer

Citations in the corpus

• Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals (2018, methodology): “Although not directly related to charitable giving, a metaanalytic review of 93 studies by O’Keefe and Jensen (2007) about diseaseprevention behaviors found that positive appeals were significantly (but weakly) more persuasive than negative appeals especially in a dental health context.”
• The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? (2018, positive): “In a meta-analysis of 93 studies involving over 20,000 participants in health-related messaging contexts, O’Keefe and Jensen (2007) did not find a single context where loss-framed appeals had statistically greater persuasive power than gainframed appeals.”