Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review

By Daniel J. O'Keefe, Jakob D. Jensen. 2008

213 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c079fc7d10fb1223a8661b8132291eb372db89fb

How researchers see this paper

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In Applied Psychology

1. Kiwon Seo
2. James Price Dillard
3. Fuyuan Shen
4. Brian L. Quick
5. Michael T. Stephenson
6. Tobias Reynolds-Tylus

In Literature and Literary Theory

1. James Price Dillard
2. Brian L. Quick
3. Michael T. Stephenson
4. Tobias Reynolds-Tylus

In Sociology and Political Science

1. Kiwon Seo
2. James Price Dillard
3. Fuyuan Shen
4. Brian L. Quick
5. Michael T. Stephenson
6. Tobias Reynolds-Tylus
7. Jason T. Siegel
8. Benjamin D. Rosenberg

Citations in the corpus

• The Effects of Message Framing and Visual Image on Persuasion (2013, background): “Although most investigations anticipated greater impact for loss-framed messages, in a series of meta-analyses, O’Keefe and Jensen (2006, 2007, 2008) reported no substantively meaningful main effect for framing (although the difference did, occasionally, achieve statistical significance).”