The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter

By Barbara Fasolo, Floriana A. Carmeci, Raffaella Misuraca. 2009

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Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010, background): “…case (first choose, then purchase), individuals might be overloaded with choice because they initially focus on the relative attractiveness of a specific option, which tends to decrease with increasing assortment size because the options become more similar to each other (Fasolo et al. 2009).”
Choice overload: A conceptual review and meta-analysis (2015, methodology): “Research by Fasolo et al. (2009) examines the impact of assortment size on choice overload. The experimental task involves choice from an assortment, and the dependent variable is operationalized as satisfaction with the chosen alternative. Study 1 utilizes a single-factor design and study 2 has a 2”
Understanding consumers' in-store visual perception: The influence of package design features on visual attention (2013, background): “mation (Fasolo et al., 2009), or they change the search strategy”