Understanding consumers' in-store visual perception: The influence of package design features on visual attention

By Jesper Clement, Tore Kristensen, Kjell Grønhaug. 2013

242 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a338b09b446f8958a8336604ac0abc26cd4d30fc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Huddleston
2. Mikyeung Bae
3. L. Sage
4. B. Behe

In Social Psychology

1. P. Huddleston

Citations in the corpus

• The effect of involvement on visual attention and product choice (2015, background): “Marketing practitioners and academics share the belief that consumers’ attention and in-store brand choice are intimately related (Chandon et al., 2009; Kuo et al., 2009; Ju and Johnson, 2010; Clement et al., 2013).”