Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

By Jan-Benedict E M Steenkamp, Steven Burgess. 2002

242 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/15eac1473aacde8e29e2958cfa6f5114442a9a5d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Elke Cabooter
2. Arun Kumar Kaushik
3. Simon Bell
4. Zillur Rahman
5. J. Po-An
6. Po-An Hsieh
7. Niels Schillewaert
8. Xixi Li

In Social Psychology

1. Arun Kumar Kaushik
2. Simon Bell
3. Zillur Rahman
4. J. Po-An
5. Po-An Hsieh
6. Niels Schillewaert
7. Xixi Li
8. Kristof De Wulf

In Sociology and Political Science

1. Elke Cabooter
2. Bert Weijters
3. Niels Schillewaert
4. Arun Kumar Kaushik
5. Simon Bell
6. Zillur Rahman
7. J. Po-An
8. Po-An Hsieh

Citations in the corpus

• Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities (2009, background): “Those that do examine causality are unable to indicate consistent significant effects of demographic variables (e.g., Im, Bayus, and Mason 2003; Steenkamp and Burgess 2002; Steenkamp, Hofstede, and Wedel 1999; see Table 1).”
• Motivational Differences Across Post-Acceptance Information System Usage Behaviors: An Investigation in the Business Intelligence Systems Context (2013, background): “IMst is generated by individuals’ need for autonomy, as autonomy allows them to freely search for information and enjoy a variety of choices and experiences (DeCharms 1968, Steenkamp and Burgess 2002).”
• A new measure of brand personality (2009, background): “Previous research points out that personal values exert an important influence on consumer behavior (Steenkamp & Burgess, 2002).”
• The effect of rating scale format on response styles: the number of response categories and response catgory labels (2010, background): “Because reversed items are generally more difficult to answer (Steenkamp & Burgess, 2002; Swain et al., 2008), this extra amount of cognitive difficulty at the response phase will increase the level of MR. Conversely, a fully labeled version enhances interpretation and facilitates response…”
• Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “Some of these studies (Mudd 1990; Steenkamp and Baumgartner 1992; Steenkamp and Burgess 2002; Im et al. 2003; Steenkamp and Gielens 2003; Cotte and Wood 2004) denoted a positive significant relation, while other studies (Venkatraman 1991; Bäckström, PirttiläBeckman, and Tuorila 2004;…”