The economics of quality-equivalent store brands

By D. Soberman, P. Parker. 2006

122 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6c48c5ae51a393adb696f303da53853febae836d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

In Marketing

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

In Strategy and Management

1. Xiaoqiang Cai
2. Xue Li
3. Jian Chen

Citations in the corpus

• Quality and Private Label Encroachment Strategy (2021, methodology): “We assume that the cost of marketing effort follows a quadratic form e 2 , as in Chen et al. (2009), Desai (1997), Liu et al. (2014), and Soberman and Parker (2006).”