Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage

By Bahiyah Omar, Dequan Wang. International Journal of Interactive Mobile Technologies, 2020

399 citations recorded by the source corpus.

Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined the role of personality traits and users’ motivation as predictors to this integrated usage behavior. An online survey was conducted to recruit 385 TikTok users using online network sampling technique. Our findings suggest that it was users’ motivations, not personality traits, that have significant influence on TikTok use. Results show that users’ motivations – namely archiving, self-expression, social interaction and peeking – are significant predictors to TikTok usage behaviors but differ in levels and influence. This study contributes to both the theoretical and the empirical understanding of media use in a user-generated media (UGM) context.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0ccebc99a860faf805cf1f20ad1e41fd04b489b6

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In Sociology and Political Science

1. Dan Delmonaco
2. Nadia Karizat
3. Motahhare Eslami
4. Nazanin Andalibi

Citations in the corpus

• Algorithmic Folk Theories and Identity: How TikTok Users Co-Produce Knowledge of Identity and Engage in Algorithmic Resistance (2021, background): “Recent work focuses on the potential motivations for using TikTok [59, 81].”