Understanding Professional Athletes' Use of Twitter: A Content Analysis of Athlete Tweets

By Marion E. Hambrick, Jason M. Simmons, G. Greenhalgh, T. Greenwell. 2010

382 citations recorded by the source corpus.

Subfields: Gender Studies, Health, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b0d967a26fd486552963b7ba62fb90f7d94e8c0f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Jihyun Kim
2. Hayeon Song
3. Thilo Kunkel
4. M. Brunette
5. N. O'Reilly
6. Chris Gibbs
7. J. Doyle
8. Evan L. Frederick

In Sociology and Political Science

1. Thilo Kunkel
2. J. Doyle
3. Evan L. Frederick
4. P. Walsh
5. M. Brunette
6. N. O'Reilly
7. Chris Gibbs
8. C. Lim

Citations in the corpus

• #WorldSeries: An Empirical Examination of a Twitter Hashtag During a Major Sporting Event (2012, methodology): “…Kim, 2011; Sweetser & Kaid, 2008; Sweetser, Porter, Chung, & Kim, 2008), Facebook (Hanson, Haridakis, Cunningham, Sharma, & Ponder, 2010; Park, Kee, & Valenzuela, 2009; Raacke & Bonds-Raacke, 2008; Urista, Dong, & Day, 2009), and Twitter (Chen, 2011; Clavio & Kian, 2010; Hambrick et al., 2010).”
• Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, background): “This differs from previous studies that did not identify Twitter during games as a key use (Clavio & Kian, 2010; Hambrick et al., 2010; Kassing & Sanderson, 2010).”
• Towards typologies of virtual maltreatment: sport, digital cultures & dark leisure (2016, background): “…Kian, 2010, p. 486), especially in terms of its role in leisure behaviour, and to date, much of the research has focused on the tweeting behaviour of the athlete (e.g. Clavio & Kian, 2010; Hambrick et al., 2010; Pegararo, 2010) or social media use by sport managers and organisers (Hambrick, 2012).”
• Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence (2016, background): “In a similar vein, another study (Hambrick et al., 2010) also reported that one of the main themes found on sport celebrities’ tweets was concerned with their work (e.g., information sharing or providing insights about their team or game).”
• Exploring athlete brand image development on social media: the role of signalling through source credibility (2020, background): “While previous studies highlighted social media channels provide fans the chance to learn more about the athletes than other mainstream media outlets, because social media channels offer flexibility of time, wider variety of topics and lower constraints of access (Hambrick et al., 2010), these findi”
• Why We Follow: An Examination of Parasocial Interaction and Fan Motivations for Following Athlete Archetypes on Twitter (2012, background): “…to examine how motivations differ between followers of athletes who promote specific interaction styles on Twitter, as interactivity has commonly been identified as an important motivation for social-media use (i.e., Clavio & Kian, 2010; Hambrick et al., 2010; Raacke & Bonds-Raacke, 2008).”