A bittersweet symphony: Systematically modulating the taste of food by changing the sonic properties of the soundtrack playing in the background

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Assessing the influence of the multisensory environment on the whisky drinking experience (2013, methodology): “This auditory piece was designed and has been used based on suggestive evidence about the association between high-pitched piano notes and sweet tastes [21,28].”
Plate shape and colour interact to influence taste and quality judgments (2013, background): “Specific contextual variables include, but are not limited to, background music [22]; the size, weight, and composition of cutlery [23]; a product’s packaging [24]; colour lighting [25]; and menu item naming [26].”
Store Atmospherics: A Multisensory Perspective (2014, background): “Recent research suggests that there is considerable convergence in what is perceived as congruent by customers across sensory cues (Crisinel et al., 2012, 2013; Ludwig & Simner, 2013; Spence 2011a, 2012c; Spence et al., 2013) that retailers can draw on to craft a congruent and more positive…”
A large sample study on the influence of the multisensory environment on the wine drinking experience (2014, background): “There are now a growing number of studies showing that what we hear can exert a significant impact on what we taste [22,27,59].”
The influence of soundscapes on the perception and evaluation of beers (2016, methodology): “The bitter soundtrack (chosen by 42 out of 100 participants) was the one used by Crisinel et al. (2012) in their sound-taste modulation study.”