Relationship marketing: customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector

By Ivana Adamson, K. Chan, Donna Handford. 2003

205 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/111810eec8472ed30284c2e22ce95c48398bec62

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. T. Travaglione
2. G. O'Neill
3. C. Camarero
4. Troy Heffernan
5. Hung-Che Wu

In Sociology and Political Science

1. T. Travaglione
2. C. Camarero
3. Hung-Che Wu

In Strategy and Management

1. C. Camarero

Citations in the corpus

• Relationship orientation or service quality (2007, background): “Although the relationship between a financial company and its customers was historically contractual and continuous (Adamson et al., 2003), creating value through relationships has become a way of developing and maintaining business in the last years. Walsh et al. (2004) state:”
• Relationship marketing: The impact of emotional intelligence and trust on bank performance (2008, background): “To continue to be successful in the corporate sector, small banks must invest in the long-term relationship marketing infrastructure to support a customer orientated approach ( Adamson et al. , 2003”