The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review

By Daniel J. O'Keefe, Jakob D. Jensen. 2009

515 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f07ecf2fcb50d80456cdc35aa295c8bdf88b6d5

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In Applied Psychology

In Literature and Literary Theory

In Sociology and Political Science

Citations in the corpus

The Effects of Message Framing and Visual Image on Persuasion (2013, background): “Although most investigations anticipated greater impact for loss-framed messages, in a series of meta-analyses, O’Keefe and Jensen (2006, 2007, 2008) reported no substantively meaningful main effect for framing (although the difference did, occasionally, achieve statistical significance).”
Effects of Goal Framing and Emotions on Perceived Threat and Willingness to Sacrifice for Climate Change (2017, background): “Essentially, the difference lies in the positive or negative wording of the kernel state, “the basic, root state mentioned in the message’s description of the consequence” (O’Keefe & Jensen, 2009, p. 298).”
Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, background): “However, recent research suggests that negative framing evokes boomerang effects (Chang 2007a; O’Keefe & Jensen 2007).”
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising (2015, background): “…and Tversky 1984), gain- and loss-framed messaging has received considerable attention in persuasive communication research (e.g., Meyerowitz and Chaiken 1987; Block and Keller 1995; Davis 1995; Rothman and Salovey 1997; Meyers-Levy and Maheswaran 2004; for review, see O’Keefe and Jensen 2009).”
Framing Climate Change: Exploring the Role of Emotion in Generating Advocacy Behavior (2018, background): “Rather, the mean effects of gain and loss emphasis frames in persuasion messages across diverse contexts are quite small (O’Keefe & Jensen, 2007, 2009), indicating that neither is inherently more effective than the other.”
A self-regulatory framework for message framing☆ (2013, background): “…1999), support has been far from consistent, and prospect theory has been able to account only for a constrained range of persuasion situations (Gallagher & Updegraff, 2010; Lauver & Rubin, 1990; Levin, Gaeth, Schreiber, & Lauriola, 2002; Levin, Schneider, & Gaeth, 1998; O'Keefe & Jensen, 2007).”