A Connectionist Model of Brand–Quality Associations

By Chris Janiszewski, Stijn M. J. van Osselaer. 2000

349 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0ecf8841b7be460c8a3831d96f2a4cab3df30329

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lauren I. Labrecque
2. Uri Gneezy
3. Bernd H. Schmitt
4. George R. Milne
5. Saïd Aboubaker Ettis
6. Darwin A. Guevarra
7. Ryan T. Howell
8. Kem Z. K. Zhang

In Organizational Behavior and Human Resource Management

1. Lauren I. Labrecque
2. Bernd H. Schmitt
3. George R. Milne

In Social Psychology

1. Lauren I. Labrecque
2. Ayelet Gneezy
3. Bernd H. Schmitt
4. George R. Milne
5. Saïd Aboubaker Ettis

Citations in the corpus

• The consumer psychology of brands (2012, background): “1057-7408/$ - see front matter © 2011 Society for Consumer Psychology.”
• A Reference-Dependent Model of the Price–Quality Heuristic (2014, background): “In our framework, people form their evaluations relative to some reference point (Kahneman and Tversky 1979).”
• Exciting red and competent blue: the importance of color in marketing (2012, background): “The link weights are thought to represent knowledge, and learning is conceptualized as the adjustment of weights (McClelland 1988) as individuals use feedback to update associations ( Janiszewski and Van Osselaer 2000 ).”