A Reference-Dependent Model of the Price–Quality Heuristic

By Ayelet Gneezy, Uri Gneezy, Dominique Olié Lauga. 2014

113 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/205f9b4116458cd62e3400174f5ff31ba242ebce