The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales
By Inès Blal, M. Sturman. 2014
195 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/a2b9c57ec638c061b4c52add164312cba5231c51
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Roland Schegg
- Gobinda Roy
- Rituparna Basu
- Biplab Datta
- Stuart J. Barnes
- Krystin Zigan
- Paul Phillips
- S. Mukherjee
In Sociology and Political Science
- Roland Schegg
- Gobinda Roy
- Rituparna Basu
- Biplab Datta
- Stuart J. Barnes
- Krystin Zigan
- Paul Phillips
- S. Mukherjee
Citations in the corpus
- Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, background): “At the same time, both high eWOM volume and high valence score exert a higher impact on the consumer perception of product/ service quality (Blal & Sturman, 2014; Shen et al., 2012).”
- Understanding the Impact of Online Reviews on Hotel Performance (2017, methodology): “We further advance existing research (which used a sample of a single market; see e.g., Blal and Sturman 2014) by expanding the geographical location to country level and by using a “soft modeling” (partial least squares) approach rather than “hard modeling” (via covariance methods such as LISREL)…”