Self-regulation of consumer decision making and behavior: The role of implementation intentions

By Peter M. Gollwitzer, P. Sheeran. 2009

96 citations recorded by the source corpus.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0ad3b59b3172240710e58cd2d5f78ce7b2306411

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. David T. Neal
2. Wendy Wood
3. J. Labrecque
4. Robert W. Palmatier
5. J. Beck
6. Gavan J. Fitzsimons
7. Conor M. Henderson
8. Andrea C. Morales

In Management, Monitoring, Policy and Law

1. David T. Neal
2. J. Labrecque
3. Wendy Wood
4. Darren W. Dahl
5. A. Dalton
6. Stephen A. Spiller
7. Benjamin Gardner

In Sociology and Political Science

1. Gavan J. Fitzsimons
2. Andrea C. Morales
3. David T. Neal
4. Wendy Wood
5. Robert W. Palmatier
6. J. Beck
7. J. Labrecque
8. Darren W. Dahl

Citations in the corpus

• Why did I eat that? Perspectives on food decision making and dietary restraint (2010, background): “Implementation intentions help consumers prepare for the temptations they face daily, particularly when consumers are committed to a goal and have confidence in their ability to achieve that goal (Gollwitzer & Sheeran, 2009).”
• Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals (2012, background): “Implemental planning has proven useful for goals ranging from exercising (Prestwich, Lawton, and Conner 2003) and smoking cessation (Armitage and Arden 2008), to recycling (Holland, Aarts, and Langendam 2006) and academic achievement (Bayer and Gollwitzer 2007).”
• Habit slips: when consumers unintentionally resist new products (2017, background): “The first strategy, which did not specify integration into an existing habit, involved implementation intentions, or if-then plans (Gollwitzer and Sheeran 2009).”
• Review of the theoretical underpinnings of loyalty programs (2011, background): “A person with a strong commitment to behavioral change may allocate cognitive resources toward intention recall and provide the perseverance to carry out competing intentions in opposition to strong habits (Gollwitzer & Sheeran, 2009; Tobias, 2009).”
• Bridging the intention-behavior gap : Inducing implementation intentions through persuasive appeals (2011, unknown): “In their review, Gollwitzer and Sheeran (2009) argued therefore that implementation intentions are well-suited to bridge the intention–behavior gap in the field of consumer psychology.”
• Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption (2010, background): “Understanding how the role of precommitment or implementation intentions (e.g., Gollwitzer & Sheeran, 2009) might moderate our effects would also be of value.”