Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals

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Financial Literacy, Financial Education, and Downstream Financial Behaviors (2014, background): “Moreover, insofar as an intervention attempts to change multiple behaviors rather than single behaviors, motivation to follow through may suffer (Dalton and Spiller 2012, Soman and Zhao 2011).”
Finding the golden mean: the overuse, underuse, and optimal use of character strengths (2019, background): “…positive-oriented goals such as eating healthy, getting organized, sharing a personal issue); in one study, the researchers found that people who set and planned around one virtuous goal in their life did better than those who set and planned around six virtuous goals (Dalton & Spiller, 2012).”
Multiple goals: A review and derivation of general principles (2014, background): “…Industrial/Organizational Psychology (I/O psychology: e.g., Vancouver et al., 2010), Management (e.g., Ethiraj & Levinthal, 2009), Marketing (e.g., Dalton & Spiller, 2012), Organizational Behaviour (OB: e.g., Bateman, O'Neill, & KenworthyU'Ren, 2002), Social Psychology (e.g., Sheldon & Elliot,…”
Weakness of the will: Is a quick fix possible? (2014, background): “Should people form implementation intentions for all of their goals, from studying to having fun? It seems that the benefits of if–then planning for attaining a single goal do not typically extend to multiple goals (Dalton and Spiller 2012).”