Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

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Search, Design and Market Structure (2012, unknown): “8 Elberse and Oberholzer-Gee (2007) present empirical evidence on simultaneous long-tail and superstar effects from the video rental industry.”
The long tail of social networking.: Revenue models of social networking sites (2008, background): “…(accessed 01/05/07) 13 While the general idea of Anderson’s findings is intu tively appealing, it also needs to be pointed out that preliminary empirical evidence does not fully support (Elberse and Oberholzer-Gee 2006) this theory.”
Quantifying Social Influence in an Online Cultural Market (2012, background): “Yet in a number of markets, such as online retail of goods in the ‘‘long tail’’, marketing plays a lesser role [16], and the actions of buyers can influence how the seller promotes his products, and thus how future entrants make their decisions.”
Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products? (2010, background): “Elberse, a., and Oberholzer-Gee, F. Superstars and underdogs: an examination of the long tail phenomenon in video sales. harvard Business School Working Paper Series no. 07–015, Boston, 2007.”