Transforming visitors into members in online brand communities: Evidence from China

By Zhimin Zhou, J. Wu, Qiyuan Zhang, Shen Xu. 2013

120 citations recorded by the source corpus.

Subfields: Communication, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e306175eb07c72ed663c8193f3adf0a1436f02ea

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Vikas Kumar
2. Jitender Kumar

In Marketing

1. Vikas Kumar
2. Stuart Roper
3. Jitender Kumar
4. K. Keeling
5. S. Sop
6. N. Kozak

In Sociology and Political Science

1. Vikas Kumar
2. S. Mousavi
3. Stuart Roper
4. Jitender Kumar
5. K. Keeling
6. S. Sop
7. N. Kozak

Citations in the corpus

• Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers (2017, background): “0, have served as platforms to facilitate the interaction with and among customers and brands, leading to the formation of online brand communities (OBCs) (Brodie et al., 2013; Zhou et al., 2013).”
• Drivers of brand community engagement (2020, background): “The informational benefits and perceived social benefits derived from the community account for customer participation in OBCs (Zhou et al., 2013).”