Erna Herzfeldt

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Erna Herzfeldt trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. John R. Rossiter

Papers from Erna Herzfeldt's perspective

Ordered by how strongly the researchers Erna Herzfeldt trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The C-OAR-SE procedure for scale development in marketing
  2. Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques (MIS Q.)
  3. Online brand community engagement: Scale development and validation
  4. Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
  5. Customer Inspiration: Conceptualization, Scale Development, and Validation
  6. Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
  7. Uses and Grats 2.0: New Gratifications for New Media
  8. Instagram: Motives for its use and relationship to narcissism and contextual age (Computers in Human Behavior)
  9. Lessons learned from methodological triangulation in management research
  10. On the nature and direction of relationships between constructs and measures. (Psychological methods)

Their papers