Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China

By Lingling Gao, Kerem Aksel Waechter, Xuesong Bai. Computers in Human Behavior, 2015

422 citations recorded by the source corpus.

We examined factors that influence mobile shoppers' continued purchase intention.System quality has a significant effect on trust and satisfaction.Information quality and service quality significantly affect trust and flow.Privacy and security concerns significantly affect trust, flow and satisfaction.Trust, flow and satisfaction conjointly affect continued purchase intention. Although mobile purchase is convenient in the age of mobile commerce, many consumers still do not utilize mobile purchase to its full potential. From the mobile vendor's perspective, retaining current customers and facilitating their continued purchase are crucial to create profitability and achieve a sustainable development. An understanding of the continuance intention towards mobile purchase can provide insights into mobile vendors' marketing campaigns. Therefore, it is important to examine the determinants that impact continuance intentions of consumers for mobile purchase. Drawing upon information success model, flow theory and trust, this study proposed and empirically tested an integrated model to better understand the determinants of consumers' continued intention to purchase on mobile sites. Empirical data from 462 users who had experience with mobile purchase were tested against the proposed research model by using structural equation modelling (SEM). The results indicated that information quality, and privacy and security concerns are the main factors affecting trust, whereas service quality is the main factor affecting flow. System quality, and privacy and security concerns affect satisfaction. Trust affects flow, which in turn affects satisfaction. These three factors together affect continued intention towards mobile purchase. The findings of this study provide several important implications for mobile commerce research and practice.

Subfields: Developmental and Educational Psychology, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/5b4d42eba3068dd7c25575b358e33e43c1af9fe5

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In Developmental and Educational Psychology

In Information Systems and Management

In Marketing

Citations in the corpus

Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study (2018, background): “…al., 2011; Luo et al., 2010; McCole et al., 2010; Slade et al., 2015) a moderator (e.g. Faqih, 2011; Gefen, 2000; Gefen and Straub, 2004; Kim et al., 2013; Srivastava et al., 2010; Zhang et al., 2014) or mediator (Gao et al., 2015; Yang et al., 2015) on various antecedents of acceptance behaviour.”
A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, background): “Inaccurate or out-of-date information undermines users ’ experience and signals that the system is incapable of providing timely and quality services, which further a ﬀ ects their trust in the system (Gao, Waechter, & Bai, 2015).”